Updated: Apr 7, 2018
Wine #3 in this mini series of wine by Orin Swift.
The Label Story: Driving home from San Francisco, he was probably going too fast, and saw what he thought was a cop ahead of him. He then realized it was an old police car that had been resold. He pulled alongside it, and there was this postal worker with their arm hanging out the window smoking a cigarette. On the side of the car, someone had keyed the word, "KILLERS." which I thought was pretty graphic and cool.
The photo shoot was taken at the dumps in Calistoga because it's like a moonscape out there. They were going to key "MACHETE" onto the side of the car and have a model behind the wheel, holding a machete out the window, but he quickly realized that wasn't going to work. They shot for two days and took about 10,000 shots. They ended up doing a series of 12 different labels, and you will notice that the model is always around the same size or high up up in the frame. She is always in position of power, which was the most important thing.
It has always been a goal of his to showcase Petite Sirah in a dynamic blend, so he searched for the right vineyards throughout Northern California to give them a matrix that created layers and depth. This particular wine blends Petite Sirah with Syrah and Grenache, and the result is a wine that has the attitude to go with 12 individual labels.
The Wine: Violet ink in the glass, a nose of black plums, cassis, and cacao engage. The robust entry consists of a progressing palate of blackberry and boysenberry compote, a reduction of dark plum and ripe figs, and pure Amarena cherry. Flashes of vanilla and traces of minerality evolve into chalky tannins and a smooth lingering finish.
Be sure to stop in and grab a bottle of this great wine before they are gone.